The Only branding tool you need right now
I’ll cut to the chase and tell you that the most urgent branding tool you need right now is a Branding Kit!
You get an opportunity to speak at an event or to have your business showcased by a third party, you are excited and grateful for the opportunity, and then you start freaking out because they asked you for a bio, professional photos, your logo, and a bunch of other information in the next hour. You don’t have it ready, you scroll through your gallery and the only photos you have are selfies, or pictures with family but no, you do not have any professional headshots that truly represent you as the unique professional that you are. And your bio, Oh! you don’t even know where to begin, the fear of bragging too much about yourself takes over and you end up sending what I like to call the ‘humble’ bio, again, a bunch of words that do not truly represent you or convey your real worth or that of your business.
Now imagine that you already had this ready and presented in a nicely wrapped package that shows your brand identity in the most powerful way possible. A ready-made file that has all the strongest brand visual and identity makers in it, ready to send. Wouldn’t that be wonderful? Wouldn't that take the burden off your shoulders? No more panic, no more under-representation, no more misrepresentation. Instead, you appear more professional, more consistent, and with more authority. That’s the power of a brand kit.
Your brand kit ensures that all marketing and communications are accurate and on-brand.
Where is a brand kit used?
- Website
- Landing pages
- Social media post
- Publications
- Features
- Interviews
How can you build your brand kit as a coach?
This is a list of items that must be in your brand kit as a coach or service provider. When stakeholders see this it instantly boosts your authority and yor level of professionalism
- Logo
- Branded photos and High-resolution headshots
Nobody likes to see blurry or low-resolution photos on their platforms, some organizations immediately reject candidates who are qualified simply because of their photos. It is a loud message to them that you do not take your business seriously enough to invest in good-quality photos. Celebrities and public figures are constantly doing branded photoshoots not because they feel like it, they do it because they understand to the value of their brands and they do everything to keep it fresh and classy. Every coach out there can learn this valuable lesson from them.
Keep in mind that you do not need a huge sum of money to get this done. With a budget of even as little as 50$, you can get great shots taken and edited for you by a professional photographer. All you need is to dress up, look good and pose. Now if you want to take it up a notch and get the best possible quality out there, you can high a team of professionals to help you realize the best photoshoot possible. Your team can comprise of a good photographer, a videographer, an image consultant or stylist like myself, or a make-up artist and you are in for a treat. These people are trained and educated to help you showcase the best and most impactful version of yourself and your brand. Let them help you.
3. A brand reel video
Building a brand and business becomes hard for people when it’s done under overwhelming stress and information overload! If you read this article till this point and you are thinking “ where the heck do I go from here, my mind is fried” . That right there is the problem I solve for start-ups or people looking to scale fast!
There is a difference between someone telling you “ post daily”, “ build a brand” and a genuine person showing you what to post or saying “ let’s write this and film this so you can post it to attract and speak to the correct costumers” That is exactly what BYBB ( Bloom Your Brand ) by the beach is good for. My team and I don’t just talk, we do, and have lots of fun!
I believe that mixing business with pleasure brings way more revenue. Because when you are mentally strong, healthy, and happy, the money just follows you so easily, building a brand doesn’t become hard because I help you set the bar in your mind differently!
Wanna join us for the Bloom Your Brand Retreat, Click this link and I will help you do just that
